Bravo’s The Real Housewives of Salt Lake City Drive-in Premiere Screenings
In early November 2020, Empire made it snow in two cities for advance drive-in screenings of the series premiere of Bravo’s highly anticipated The Real Housewives of Salt Lake City. Held just two days apart, each event featured real snow and a huge glowing marquee sign at the entrance where VIP guests, press, and close to a thousand fans queued to enter the pop-up drive-in theaters.
The consecutive drive-ins were held on November 5th in Los Angeles on a grass lawn outside the Rose Bowl and presented by AT&T, then on November 7th in downtown Salt Lake City across from the Vivint Smart Home Arena and presented by Dish. All attendees were treated to complementary Bravo snack boxes filled with multiple flavors of popcorn, candy, a beverage, and a branded face mask. As an added bonus, each event featured a drive-up photo booth experience for sharing snaps instantly on social media, #RHOSLC.
The Salt Lake City screening was attended by many of the hometown Housewives themselves including Jen Shah, Heather Gay, Lisa Barlow, and Whitney Rose, who brought along their own entourages (aka party squads) for the big premiere event.
An après ski theme was featured throughout the event from the big entry statement to the photo booths and screen content with prop skis, snow-capped mountains, and giant snowflakes.
Both attendees and staff were kept safe with strict social distancing measures and mask-wearing in place from load-in to load-out and enforced by security personnel. Covid-19 Safety Guidelines were also communicated to all attendees during online registration, follow-up emails, and via onsite event signage and pre-show screen content.
Empire had so much fun creating these drive-in premiere screening events and is a proud producer of live and virtual events in accordance with Covid-19 Health and Safety Protocols and Guidelines.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
