Eurasia Group GZERO Summit 2020
Over the course of three days from December 8-10 (EST) / December 9-11 (JST), Empire Japan (Tokyo) and Empire US (LA) had the opportunity to work together with Eurasia Group to produce GZERO Summit. An annual event bringing together top global speakers and business leaders for wide-ranging discussions on the preeminent issues shaping our leaderless GZERO world, for the first time ever in a fully remote, online format.
Over 1,500 participants registered for the event to listen to panel and roundtable discussions on a wide range of topics including how COVID-19 has drastically changed the state of the world. Special guests from Japan included Hiroshi Kajiyama, Minister of Economy, Trade and Industry; Taro Kono, Minister in Charge of Administrative Reform; and Yasutoshi Nishimura, Minister of State for Economic Revitalization. From abroad illustrious names such as Eric Schmidt, Former CEO & Executive Chairman, Google; Seamus O’Regan, Minister of Natural Resources, Canada; and Kevin Rudd, 26th Prime Minister of Australia, graced us with their presence during the live event.
Empire teams worked with Eurasia Group to identify and customize the event platform, manage registration, FAQ and Zen desk, speaker advance, video production in Tokyo and production of all panel discussions live our in-house LA Studio. This ambitious gathering of more than 60 speakers, over the course of three days across eight separate sessions was a huge success.
To learn more, visit: https://www.gzerosummit.com
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
