The Greenberg Prize to End Blindness
On December 14th, 2020, Empire was honored to produce the livestream program for the Greenberg Prize to End Blindness, a joint effort by leading scientists and figures from the worlds of business, politics, culture, art, music and entertainment to rid the world of blindness.
Founded by Sanford and Susan Greenberg, the evening marked the culmination of years of challenging scientific work and celebrated thirteen doctors and researchers for their contributions to permanently and universally eradicate blindness. Their breathtaking advances were spotlighted through a series of powerful videos illustrating their discoveries and innovations as well as their impact both locally and worldwide.
In addition to the Visionary Prize and Outstanding Achievement winners, participants included writer Margaret Atwood; former Vice President of the United States Al Gore; Founder and Chairman of Tishman Speyer Properties Jerry I. Speyer; three-term Mayor of New York City, The Honorable Michael Bloomberg; United States Senator Chris Coons; artist Frank Stella; Nobel Laureate Richard Axel; and Grammy Award-Winners Art Garfunkel and Diane Schuur.
The program also featured a moving tribute to late Supreme Court Justice Ruth Bader Ginsburg, with footage of Justice Ginsburg reading from Sanford D. Greenberg's memoir, 'Hello Darkness, My Old Friend' and a recitation of remarks Justice Ginsburg was planning to deliver at the event.
Empire is honored to have teamed with executive producer Sanford Greenberg in creating the overall program, shaping the run of show, and writing a moving script, as well as coordinating speakers and talent logistics and managing overall visual design, original video packages, graphics & animations, editing, captioning for all guests, and the technical delivery of the livestream and website.
For this expansive project, Empire and Sanford Greenberg collaborated with various partners including High10 Media, Pressure Creative, Presidential writer Jake Maccoby, and many others.
Empire is a leading content producer of virtual, broadcast and livestream productions as well as distinguished awards & recognition programs.
To learn more visit: https://endblindness2020.com
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
