Medidata NEXT 2020
This year Medidata, a Dassault Systèmes company, and the global leader in the digital transformation of life sciences, chose to take their annual NEXT user conference virtual and global, welcoming more than 2,500 attendees in 2020.
The 3-day program featured 15 keynotes and over 50 breakout sessions & panel discussions across four distinct tracks, one of which highlighted the customer experience and insights in COVID-19 clinical trials. Speakers included Dassault Systèmes Vice Chairman and CEO Bernard Charles, Medidata’s co-CEO and Co-founder Glen de Vries, and Former Commissioner of the FDA, Scott Gottlieb.
Empire was tasked with coordinating, recording, editing, packaging, and streaming all 65+ sessions, as well as building out graphics packages for each session type.
Empire also worked with Medidata’s Global Marketing teams to bring the Medidata brand to life on a 2-dimensional platform. The virtual “Innovation Lounge” was created for attendees to connect and network with sponsors and Medidata sales & customer support teams. The site also featured a customized theater for Medidata’s Japanese audience with translations and live discussions.
Empire is proud to collaborate with Medidata on this annual, top-tier business event.
To learn more about Medidata NEXT please visit: medidata.com/en/events/medidata-next
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
