Slack Tour Japan: Virtual
On November 12, 2020, Empire had the opportunity to work together with Slack to produce “Slack Tour Japan Online”. With over 3,000 registered attendees, this online conference introduced new ways of working with their communication platform and explored the latest in digital transformation.
Slack CEO and co-founder Stewart Butterfield, along with Slack CPO Tamar Yehoshua, led the opening session followed by a keynote by Seiji Sasaki, President of Slack Japan. Other sessions spotlighted special guest speakers who provided tips on how to work remotely, transform their organizations, and increase productivity.
The highlight of the online event was the sponsor information hub, where participants experienced the collaboration between Slack and partner companies' services and solutions in a 3D space.
Empire was responsible for the overall planning, design, content distribution, production of the sponsor information hub and online communication platform.
Empire is a leading producer of virtual and digital events. We strive to deliver the same high production value, immersive and interactive qualities we are known for in live events to virtual audiences.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
