Futures Forum on Preparedness by Schmidt Futures + SSRC

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January 1, 2021

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The COVID-19 pandemic has tested our modern public health infrastructure like never before. On January 12 - 13, 2021, Schmidt Futures and the Social Science Research Council hosted the Futures Forum on Preparedness to bring together health, science, and policy leaders from across the globe to debut groundbreaking research on the global COVID-19 response, reimagine the future of public health, and generate innovative, interdisciplinary solutions.

The highly informative program included six keynotes, numerous panels, one-on-one conversations with top public health leaders, and remarks by Schmidt Futures co-founders Eric and Wendy Schmidt. Notable speakers included Dr. Anthony Fauci, Director, National Institute of Allergy and Infectious Diseases; Dr. Tedros Adhanom Ghebreyesus, Director-General, World Health Organization; Dr. Jim Yong Kim, Former President, World Bank Group; Dr. Fareed Zakaria, Host, CNN; U.S. Senator Susan Collins (R-ME); Dr. George Gao, Director-General, Chinese Center for Disease Control and Prevention; Dr. Vivek Murthy, Co-Chair of President-Elect Biden’s COVID-19 Advisory Board; Former U.S. Surgeon General; Dr. Matthew Hepburn, Vaccine Development Lead, Operation Warp Speed, among others.

Working on an accelerated timeline, and entirely remotely, Empire’s team of producers, creatives, and technical directors supported Schmidt Futures and the Social Science Research Council, handling logistics for more than 50 participants from around the world, technical production, and livestream broadcast into a Zoom webinar.

Schmidt Futures is a philanthropic initiative that bets early on exceptional people making the world better. The Social Science Research Council aims to foster innovative research, nurture new generations of social scientists, and mobilize necessary knowledge on important public issues.

Empire is honored to work with Schmidt Futures and support its critical mission.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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