CES 2021 Panasonic in Tokyo
For years, CES has marked the start of a new year, setting the tone for the industry with inspirational innovations and influential insights. Rather than taking over Las Vegas, CES 2021 was an all-digital experience for the first time. Over the course of four days in January, Panasonic shared their latest innovations and services worldwide and held their own hybrid event, “CES 2021 Panasonic in Tokyo”.
Panasonic, with the help of Empire, designed and launched a special event site and user experience through online seminars, where customers had an inside look at Panasonic Group's latest innovations and services. Interested parties, whether attending virtually or physically, then had an opportunity to connect with the developers through virtual one-on-one meetings or at the exhibition hall, where all the innovations were showcased.
Empire worked with Panasonic to formulate the comprehensive user experience including the concept, planning, design and production of the special event site, registration site, multiple video editing for digital content, on-site technical production and coordination, staging, direction and the live-streaming of each seminar.
We are proud to once again work with Panasonic and continue to act as a leader in producing global IT events.
CES 2021 Panasonic in Tokyo: https://www.panasonic.com/jp/ces2021
CES 2021 Panasonic in Tokyo Teaser: https://youtu.be/R0y3Ah01EYM
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
