HENSHIN by Kamen Rider
Bandai’s “Kamen Rider” remains one of the most popular metaseries in Japan, with annual reincarnations of the insect-motif masked superhero battling supervillains in an action-packed world. On February 10, Bandai crossed over into the fashion world launching “HENSHIN by KAMEN RIDER”, a new clothing line themed on the legendary Tokusatsu franchise.
Bandai, with the help of Empire, was responsible for the brand's online launch with a unique virtual pop-up experience. Using Empire's customizable Virtual Platform, customers were transported to the powerful 3D futuristic world of HENSHIN. With just a click, customers had the ability to move around the digital space and access to immersive promotional videos and limited edition sneakers and fashion line-ups.
Empire’s “Virtual Platform” is a highly immersive virtual space that can be used for any event including from pop-ups, exhibitions, and virtual seminars.
Official website:
https://henshin-k.bandai.co.jp/
Virtual pop-up store:
https://henshin-k.in3sixty.com/
©Ishimori Pro, Toei
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
