Keeping Up With The Kardashians Drive-In Premiere Screening
Empire is keeping up by creating yet another live event, this time partnering with E!. The second weekend of March marked the drive-in premiere screening of the final season of Keeping Up With the Kardashians in Los Angeles.
Going out with a bang, the early screening of season 20 of the reigning reality television show hosted hundreds of their biggest fans at the Rose Bowl for a very exciting evening filled with glam, good food, and fun. Never-before-seen messages from Kim & Kris were aired to the very lucky audience before the premiere episode began.
Guest cars entered the event along a runway lined with huge neon gold glowing Ks. At contactless check-in points, guests were given an info flyer with a map and vouchers to pick up their complimentary KUWTK snack & swag kits filled with branded items including a steel wine tumbler, a You’re Doing Amazing Sweetie hat, and Bible mask, as well as other treats like Champagne Rosé gummy bears, popcorn, and water.
After check-in, cars headed to a drive-thru step & repeat where they could get their photos texted to their phone within seconds. Once parked, guests could access the menus of local food trucks brought in specially for the event and place orders via an app which would notify them when their food was ready for pickup.
After settling back in their cars with their snacks, swag, and food, guests played KUWTK trivia with their friends as a slideshow of fun facts from 20 seasons of this iconic show looped on the giant 50' screens.
Compliant with COVID-19 safety precautions and CDC guidelines, the event functioned at safe capacities, proper PPE was enforced, symptom screenings were conducted for staff and guests, ample signage and messaging communicated rules and regulations, bathrooms functioned at half capacity, no congregating was permitted, and COVID-safety leads were staffed on site to ensure all other regulations were successfully maintained throughout the course of the event.
Empire is a leading producer of live, hybrid, and virtual events across the globe. Production practices are held to the highest standards of safety precautions to protect our staff, attendees, and the greater community.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
