The Studio Museum in Harlem: Beyond the Studio
On May 11, 2021, Thelma Golden, Director and Chief Curator of the Studio Museum and Tracee Ellis Ross, actor, CEO and producer, engaged in an open conversation on art, culture, film, and design.
Empire filmed and produced the discussion, and worked closely with the Museum to develop the creative identity and hosted a special virtual toast to celebrate the premiere of Beyond the Studio.
Proceeds from Beyond the Studio directly support the Museum’s general operations and their growing schedule of digital programming. As they continue to navigate these challenging times, the Studio Museum remains committed to providing meaningful and engaging programs for audiences of all ages.
Empire is proud to support these efforts and assist Studio Museum as they continue to expand into virtual events and programming.
To learn more about the Studio Museum and to support visit this website.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
