Empire Presents Malcolm Gladwell for Virtual Keynotes
Empire recently presented Malcolm Gladwell for two virtual keynote addresses. In February, Malcolm spoke at an online conference for one of the world’s leading cyber-security software companies. For that program, Malcolm delivered a customized presentation entitled “A Crisis is a Terrible Thing to Waste” in which he shared that, while Covid had obviously created challenges around the world, it had also created new opportunities for innovation for those who were forward-thinking and optimistic. Gladwell shared fascinating anecdotes to support his keynote and was humorously self-deprecating and endearing as he fielded Q&A. In April, Empire again presented Gladwell, this time for a company that develops software and other tools to enable corporate teams to work more efficiently. For that Summit, Malcolm spoke about the changing nature of work over the last several generations including the differences between hierarchical and networked team structures and the strengths and weaknesses of each. He explained that workers focused on a common goal should allow differences of opinion, respectful debate and constructive conflict to deliver better team decisions.
Empire is proud to have presented Malcom Gladwell as well as other thought leaders including Amanda Gordon, Malala Yousafzai, His Holiness the XIV Dalai Lama, Richard Branson, Adam Grant, and many more for our clients around the globe.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
