OMEGA "Tokyo 2020 Timepieces" Campaign
As the world’s best athletes prepare for Tokyo 2020, OMEGA, Swiss Luxury Watch Manufacturer and Global Sponsor of the Olympics, with the help of Empire Japan delivered a special social media campaign showcasing a full range of Tokyo 2020 Olympic inspired timepieces.
Traveling around Japan and incorporating iconic Japanese landscapes, 3 watches were showcased, including the limited edition, Olympic Collection Seamaster Diver 300M Tokyo 2020. A 42mm stainless steel watch that is mounted with a blue ceramic bezel ring filled with a white enamel diving scale.
Producing content that leads to strong brand communication, Empire Japan covered all aspects of production, including photographer, model arrangements, location selection and costume styling.
OMEGA’s Instagram:
https://www.instagram.com/p/CRgkxCVtbbo/?utm_source=ig_web_copy_link
https://www.instagram.com/p/CRbZdiCNzLZ/?utm_source=ig_web_copy_link
https://www.instagram.com/p/CRWhnQUgDzh/?utm_source=ig_web_copy_link
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
