Chance The Rapper’s Concert Movie: Magnificent Coloring World
On Friday, August 13 in Los Angeles and Saturday August 14 in New York City, Empire produced two VIP screenings of Chance The Rapper’s new concert movie Magnificent Coloring World. Partnering with AMC Theatres, these exclusive screenings took place at Universal Citywalk on Friday and AMC Empire 25 in Times Square on Saturday for Chance The Rapper’s family, friends, and a few lucky fans who won tickets. This incredible film will be playing across the country in AMC Theatres in 35 cities until August 26.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
