Empire Delivers Priyanka Chopra-Jonas, Keith Urban, Pentatonix and more for a Series of Global Virtual Award Ceremonies

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November 1, 2021

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When one of Empire’s longtime clients was looking for talent for their prestigious, virtual award ceremonies, they turned to Empire to secure A-list talent that would resonate and excite their global attendees. For the main host of the program, Empire secured award-winning actress, film producer, and former Miss World, Priyanka Chopra - Jonas, who hosted the events from a studio in London.

For headline entertainment, Empire delivered one of country music’s biggest superstars, Keith Urban and the sensational, Grammy Award-winning acapella group, Pentatonix.

Each artist performed from their respective studios with Keith Urban performing his hit song, “The Fighter” and Pentatonix performing their latest single, “Sing.” Empire is a leading provider of world class talent for various types of virtual and in-person events.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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