Empire Delivers a Spectacular Holiday Reception Featuring Mark Ronson
In collaboration with Forbes, Anthony Pratt, Executive Chairman of Pratt Industries, hosted the first-ever DTC Cocktail Reception at Pratt’s spectacular multi-story private residence in New York.
Upon arrival, guests were greeted with passed champagne and lux hors d'oeuvres from Abigail Kirsch and Mr. Pratt’s personal favorites.
The catered reception featured a 3 hour performance from DJ Mark Ronson, who spun a mix of new and old school favorites in front of a gorgeous Manhattan holiday skyline.
The evening also featured a panel discussion led by Forbes Editor and founder of Forbes 30 Under 30, Randall Lane, which featured Jarret Streebin, founder and CEO of EasyPost as well as Jesse Horowitz, Co-founder and Co-CEO of Hubble Contacts. Randall Lane discussed with Jarret Streebin and Jesse Horowitz the current state of supply chains, consumers and their predictions for the upcoming year.
Attendees were able to witness the exclusive launch of Prattbox.com, a new DTC website service offering custom direct-to-consumer packaging to small and medium businesses.
In attendance were other notable Forbes Executives as well recent Forbes 30 Under 30 classes.
Empire was responsible for securing and producing Mark Ronson’s performance, the screen content design, technical production, onsite management and talent booking/coordination.
Empire is leading producer of bespoke private events and staging headline performances in intimate environments.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
