Target’s Financial Community Meeting
On Tuesday, March 1, 2022, Empire had the pleasure of producing Target’s Financial Community Meeting 2022, an annual presentation by the company’s leadership to analysts and media. This year the event was held at The TimesCenter in the heart of Times Square, New York City. Target announced their 2022 growth plans, earnings, and recent accomplishments, along with their strategies for continued growth for 2022 and beyond.
The event began with a catered breakfast and quality networking time for the attendees. Once guests entered the main theater, Target leaders discussed its plan to invest up to $5 billion to continue scaling its operations in 2022. Target will invest in its physical stores, digital experiences, fulfillment capabilities and supply chain capacity that further differentiate its retail offerings and drive continued growth.
At the conclusion of the presentation, Target’s leadership team engaged in an Investor Q&A segment which was immediately followed by a smaller session with media only.
Additionally, Target leaders had one-on-one live broadcast interviews where they further discussed Target’s recent achievements and success.
Empire worked closely with Target’s team to plan and execute each component of the event.
Empire oversaw all aspects of coordinating, permitting, venue management, technical production, programming, development, budgeting, creative design and catering. Empire also managed new accessibility features that had not previously been included, as well as health & safety measures to ensure the safety of all persons in attendance.
Empire is proud to have worked with Target to produce their 2022 Financial Community Meeting to showcase Target’s growth and successes.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
