The GREENTECH FESTIVAL NYC
Empire was proud to produce the first ever North American Greentech Festival at The Shed, Hudson Yards on September 15 & 16, 2022.
GREENTECH SHOW, a Berlin based group, brought their green sustainability and technology innovation summit to life over two programmed filled days in the McCourt Theater at Hudson Yards’ renowned The Shed, attended by more than 1,000 visitors.
Night one featured an black-tie optional gala hosted by Louise Houghton with a seated program of awards, dynamic video screen content, a climate change awareness visit from Frankie the Dinosaur, speeches and musical performances followed by a cocktail party for over 300 guests who took in the conference exhibitors while listening to DJ Kim Kong. Attendees fêted special prize winner Carlo Ratti, Director of MIT’s Senseable City Lab, Mobility prize winner ZeroAvia and Community winner Clean Energy Leadership Institute. Additionally, there was an onstage appearance by Frankie the Dinosaur whose viral video (voiced by actor Jack Black) warns of extinction, and a riveting musical performance by Davie. Day two’s festival style conference saw over 600 unique visitors for a series of keynote remarks, panels, fireside chats, and bootcamps both on site and at the United Nations, as well as a “Investors Gourmet” networking lunch designed to connect startups and venture capitalists. Speakers included Marco Voigt and Sven Kruger, Co-Founders of GREENTECH FESTIVAL, as well as Christopher Michelbacher of Audi, Jenny Bofinger-Schuster of Siemens.
Throughout both days attendees toured multiple sponsor activations from various industries including an Audi electric car, a prototype flying car created by LEO Flight, Parley for the Oceans’ sustainable clothing line and multiple other sustainably focused startups. In addition to hosting a “Building Sustainable Communities” breakout session, partner Siemens had numerous executives participate in on stage panels. Additional sponsors onsite included Pave Motors, Natch Natural Toothpaste Tabs, Green Future Project, Fraîche, Civilized Cycles, and Hevo.
Empire served as the overall event producer, coordinating all logistics, technical production, sponsor management, creative design and execution. The first ever US GREENTECH FESTIVAL was a great success and a tremendous lead up for the October 2022 GREENTECH FESTIVAL London event, also produced by Empire.
To learn more, please visit https://newyork.greentechfestival.com
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
