The Joby Aviation Field Trip
Joby Aviation, Inc. is a California-based transportation company developing an all-electric vertical take-off and landing aircraft which it intends to operate as part of a fast, quiet, and convenient service in cities around the world.
Empire was honored to produce Joby’s inaugural “Field Trip” at the Marina Municipal Airport pilot production facility in October 2022. This private event was a full day venture for guests introducing them to the process behind the revolutionary aircraft with on-stage talks from Joby’s CEO, CFO, and Head of Aircraft OEM.
Joby invited guests to start the day off with breakfast and coffee before the program began. Following breakfast, guests were led through a tour of Joby’s pilot eVTOL aircraft manufacturing line and took an early look at what future skyports may look like. Guests also got a chance to pilot a virtual Joby aircraft in a flight simulator.
Beside being a public airport, Marina Municipal Airport is used as Joby’s Flight-test site and is home to the pre-production prototype aircraft. Joby Field Trip guests had the grand opportunity to witness a test flight themselves while Joby’s Chief Test Pilot talked through its route and the aircraft’s notable attributes.
At the end of the day, Joby’s executive staff hosted a Q&A session for their guests, opening the floor to questions about the company, process of aircraft evolution, and passenger experience. Empire was thrilled to be a part of the inaugural Joby Field Trip coordinating logistics, creative presentation design, and technical production.
To learn more about Joby Aviation, please visit: https://www.jobyaviation.com/
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
