Three Amazing Anniversary Performances
Across three cities and over the span of one month, Empire produced three private concerts for a major anniversary of one of our corporate clients in Chicago, Deer Valley and Palm Springs.
The series opened with Alicia Keys at the Chicago Theater on Wednesday, September 21, followed by a stand-up set from Jerry Seinfeld at the Montage Deer Valley a month later on Sunday, October 22. The series was brought to a close with an astounding performance by Stevie Wonder at The Show Theater at the Agua Caliente Resort on Thursday, October 27.
Alicia Keys’ 90-minute set for approximately 1,000 guests included some of her best known hits including Fallin’,This Girl is on Fire, and Empire State of Mind, among many others. Prior to the performance, Alicia participated in an intimate meet and greet in one of the sponsored lounges for the client’s executives and guests.
Legendary standup comedian Jerry Seinfeld brought the roughly 250 guests in attendance to fits of laughter with a 45 minute set packed with jokes about family life, vacationing in the mountains, and some on-the-spot improvisations with the audience.
Ending the anniversary event series with a bang, Stevie Wonder wowed 1,200 guests with an almost two-hour set of his classics including Superstition, Sir Duke, and I Wish. Wonder and his full band received a standing ovation from the crowd after the unforgettable performance.
Empire contracted all artists and handled all aspects of logistics and onsite management and provided technical supervision for all shows.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
