Ketch - Data Privacy Matters Conference
In October 2022, Empire was honored to work with Ketch to launch the Privacy Matters Conference at the Public Hotel in New York City.
This ethically-minded conference, hosted by Jonathan Joseph, Ketch’s Head of Solutions and Marketing, focused on how companies can be more mindful in their usage of consumer data in a progressively digital world. The daytime conference began with a networking breakfast, including a Ketch branded coffee bar and an opening session featuring welcome remarks from Ketch CEO, Tom Chavez. A series of main stage sessions and panels took place throughout the duration of the day featuring presenters such as TedX speaker, Linnette Attai, UM Worldwide’s Chief Privacy Officer, Arielle Garcia and President and Chief Operating Officer of MMA Global, Lou Paskalis. A case study on Data Stewardship by Ketch’s Director of Sales, Diego Mejia, and DISH Network’s Senior Privacy Counsel, Coleman T. Lechner and Head of Data, Measurement & Analytics, Kemal Bokhari closed out the morning session and led the attendees into a catered lunch by the Public Hotel.
After lunch, the data privacy education continued, with sessions featuring speakers from organizations such as Kelley Drye & Warren LLP, Connecticut Attorney General's Office, SafeGuard Privacy, Loeb & Loeb, IAB Tech Lab, Network Advertising Initiative (NAI), 6sense Revenue AI, Sandals Resorts, Publicis, Digitas, and Habu. In the evening, attendees headed over to Hotel Indigo's 15th floor bar, Mr Purple. This posh spot with terraces served passed hors d’oeuvres & cocktails to the data-conscious crowd into the night. Empire’s scope of work included overall project and production management, talent booking, technical production, venue management, programming, development, and creative design. Empire is proud to have worked with Ketch to produce their Privacy Matters Conference.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
