The L Word: Generation Q Viewing Parties
SHOWTIME® continues to be a pioneer in LGBTQ-inclusive programming and has carried on making these often overlooked stories accessible to the masses through their hugely popular revival, The L Word: Generation Q. This reboot has something for everyone by bringing back some of the original show’s favorites as well as a new, younger cast to relate and empower this new generation of queer youth.
This winter, SHOWTIME® called on Empire again to help promote the third season of The L Word: Generation Q by enhancing a series of 10 weekly viewing party events in New York and Los Angeles leading up to the season finale. Empire sent brand ambassadors, L Word swag, and custom-made neon signs to each location. The wedding-themed finale viewing parties featured additional enhancements including temporary tattoos, a photo booth, and even a wedding cake for guests to enjoy afterwards.
At Henrietta Hudson in NYC and The Semi-Tropic in LA, fans were treated to surprise attendance from many of the show cast including Jacqueline Toboni, Jamie Clayton, Jordan Hull, and Rosie O’Donnell, as well as appearances by celebrities such as Chrishell Stause and Fletcher. SHOWTIME®’s enhancements to the weekly viewing parties brought in record attendance at the bars, peaking at around 650 total guests for the finale episode watch parties in New York City and Los Angeles.
The third season of The L Word: Generation Q is available on-demand on SHOWTIME™.
Photo Credit: Alberto E. Rodriguez/SHOWTIME®
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
