Keith Urban Performs for One of the World’s Top Corporations
Empire was proud to produce an exclusive Keith Urban performance one of the world’s top corporations during an incentive trip to Chicago.
The concert took place at The Chicago Theatre with a private headline concert by four-time Grammy winner Keith Urban. Keith and his band brought the audience together for this special evening and performed all his greatest hits including “Brown Eyes Baby,” “Blue Ain’t Your Color,” and “One Too Many”.
Guests were treated to an open bar throughout the historic venue and premium access to some of the best seating in the house. VIP attendees won an exclusive meet & greet with Keith prior to the concert, where they were able to memorialize this exciting night.
Empire was responsible for securing the artist and advancing all logistical and production elements at The Chicago Theatre to support the performance.
Empire is a leading provider of headline music & entertainment for corporate events and celebrations around the world.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
