VTS Accelerate
Empire was honored to work with VTS, a leading real estate software company, on VTS Accelerate, which took place at Center 415 in May 2023 and brought together 400 employees, investors and influential thought leaders for two days of keynote presentations, panel discussions, breakouts, and freestyle networking opportunities.
The event’s goal was to offer a better understanding of VTS’ products and their impact, spark inspiration, build connections and offer tools to navigate the challenges of the industry. The conference content was specifically designed to educate members of the C-Suite and senior leasing and asset management executives how to integrate data and technology to stay competitive.
Day One of the event provided a full day of stage content from morning to evening, and included keynote sessions, fireside chats, panels, Q&As, breakouts, and concluded with a customer award ceremony. Day Two, attendees returned for a half day of panels and workshops. Guests also experienced the custom-built “Product Zone” and “Activate Zone” where VTS’ newest software was unveiled, guests were able to interact with the VTS product and sales team while connecting with each other.
Attendees enjoyed breakfasts, snacks, and lunches provided by the design-focused and delicious PINCH Food Design. The raw space of Center 415 was transformed with custom fabrication, printed graphics and thoughtfully selected furniture. The venue was divided into multiple areas, including two stages, the product zone, the activate zone, registration lobby and a hospitality space for meals.
The design of the event was produced via collaboration between Empire and These Days, VTS’ creative agency based in London. Working hand in hand with the VTS team, Empire managed all aspects of production including fabrication, printing, catering, budgeting, staging, technical production and venue management.
To learn more please visit: https://accelerate.vts.com/
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
