The Macallan Double Cask "The Path to the Incomparable"
Empire had the pleasure of supporting the revered whisky brand, The Macallan, in bringing to life an immersive experience, "The Path to the Incomparable", at Roppongi Hills in Tokyo.
The event offered guests the opportunity to learn about the distillery’s rich history and commitment to cask quality through projection mapping and interactive exhibits in the Experience Area.
The Bar Area provided guests the chance to indulge in the "Double Cask" while taking the virtual reality tour of the Macallan distillery and capturing their experience with the Glambot camera.
The opening party featured a special performance by Japanese performer MIYAVI, inspired by The Macallan Double Cask. Other notable artists performed throughout the course of the multi-day event.
Empire is thrilled to have supported The Macallan in delivering this benchmark event that immersed guests in the world of exceptional whisky. The success of "The Path to the Incomparabl" at Roppongi Hills demonstrates the power of experience design in creating unforgettable moments for brand enthusiasts and newcomers alike.
Empire is a leading producer of experiential consumer-facing events.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
