Vanderpump Rules Screening Parties
Empire was proud to partner with Bravo once again to produce bi-coastal screening parties for Vanderpump Rules’ hotly anticipated Reunion Part 3 episode at SUR Restaurant & Lounge in Los Angeles and at Haswell Green’s in New York CIty.
SUR Restaurant & Lounge, located in West Hollywood and co-owned by Lisa Vanderpump, an original cast member of The Real Housewives of Beverly Hills, has been the home base for the show Vanderpump Rules, which has documented the drama stirred up by the restaurant’s gorgeous staff since 2013. In the wake of the recent media blitz around a cheating scandal that rocked the cast and was coined the name “Scandoval,” the LA viewing event at SUR provided a thrilling backdrop for fans to celebrate together in the place where it all began. In NYC, Midtown bar Haswell Green’s was transformed into a kind of SUR-annex, with sleek white lounge furniture, lush leafy tropical foliage and an abundance of fresh flora in pink and purple.
The LA & NYC events hosted over 200 guests each, and featured themed specialty cocktails (e.g. “Pumptini!” and “Revenge Dress”), menus that included SUR’s famous goat cheese balls, roaming photo booths, and fan photo ops with Vanderpump Rules cast including Lala Kent, Jax Taylor, Brittany Cartwright, Scheana Shay, and Brock Davies in NYC, and Katie Maloney, James Kennedy, and Ally Lewber in LA.
Before and after the screening, fans grooved to beats from DJ Dazzler in LA and DJ L3NI in NYC, purchased VPR merch, and shared photos and video on social media. Additional standout moments came when Jax Taylor went behind the Haswell Green’s bar to serve Pumptini! shots, Scheana Shay jumped onstage to sing along to her original song “Good As Gold”, and over at SUR, James Kennedy grabbed the mic and pumped up the crowd before the final reunion episode of Vanderpump Rules’ wild and shocking Season 10.
Empire managed the venues, technical production, design & decor, guest logistics, registration, printing and branded collateral, food and beverage, and security.
Empire is honored to have been chosen to produce this fun-filled night and to work on another event with our collaborators at Bravo.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
