CyberArk IMPACT23 in Boston
CyberArk, a leading provider of Identity Security and Access Management tools, held their annual conference, IMPACT23 on May 22-24, 2023, hosting more than 1200 attendees from over 30 countries.
Held at The Hynes Convention Center, in the heart of Boston, MA, this year’s event brought together industry leaders to discuss the ever-expanding attack surface, attacker techniques and trends in identity-based cyber attacks, and the latest innovations in Identity Security technology.The event kicked off on Monday with an appreciation day for CyberArk’s Partner community, as well as specialized trainings and certifications for attendees, all of which culminated in a Welcome Reception in the Boylston Hallway, overlooking the Boston skyline, where guests were able to network, demo CyberArk technology, engage with Sponsors, and enjoy featured entertainment.Guests returned on Tuesday for a full day of compelling keynotes & integrated breakout sessions. Guests then headed out to House of Blues to enjoy cocktails, classic Boston fare, continued conversations, and a headline performance by the band “Neon Trees” known for their singles “Everybody Talks” and “Animal.” On Wednesday, the meeting concluded with the final keynote sessions and award ceremony by CMO, Simon Muyal. The live-streamed event extended the IMPACT’s reach and message to an additional 2300 attendees in over 80 countries. Empire worked closely with CyberArk’s teams to plan and execute each component of the event. Empire oversaw catering, venue management, talent booking, registration, technical production, rigging, warehouse storage, budgeting, creative design, printing, and more.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
