Empire Produces a Major American Factory Grand Opening Event
Empire was thrilled to support Pratt Industries to produce the Grand Opening of their sixth, 100% Recycled U. S. Paper Mill & Box Factory, this one in Henderson, KY.
The event featured Pratt Executive Chairman, Anthony Pratt, Kentucky Governor Andy Beshear, U.S. Ambassador to Australia, Caroline Kennedy, Australian Ambassador to the U.S. Kevin Rudd, Lonnie Ali, and numerous dignitaries, and members of the media.
Upon arrival at the new $700 million facility, guests were received at registration with a warm Pratt welcome and directed inside for a tour of the state-of-the-art factory, leading into the main event space where they were greeted with various mocktails and local southern bites, including Kentucky Fried Chicken.
The stage program began with a bluegrass performance by 14 time Grammy Award-Winning Dan Tyminski Band, followed by the unveiling of a commemorative plaque.
At the conclusion of the stage program, guests enjoyed passed desserts, and left with farewell gifts that included Kentucky Derby glassware, Woodford Reserve Bourbon Balls, and Pratt Industries-branded water bottles.
Empire worked closely with Pratt’s executive leadership, marketing and operations teams to plan and execute each component of this important grand opening. Empire oversaw stage program, staging, screen content, technical production, room layout, tenting, furniture, budgeting, guest experience, and more.
Empire is delighted to work with clients like Pratt Industries in key moments of their corporate growth and to support their involvement in local communities.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
