Roger Dubuis & Sorayama Collaboration
The Roger Dubuis and Hajime Sorayama collaboration event held in Omotesando, Tokyo, was a spectacular and memorable occasion that showcased the fusion of art, innovation, and luxury craftsmanship. The event attracted a select audience of watch enthusiasts, journalists, and notable individuals.
The event was dedicated to celebrating the creative partnership between Swiss luxury watchmaker Roger Dubuis and renowned Japanese artist Hajime Sorayama. Sorayama is widely acclaimed for his distinctive style, which blends elements of retro-futurism and the robotic with a touch of sensuality. This collaboration aimed to combine Sorayama's artistic vision with Roger Dubuis' exceptional watchmaking expertise.
The event kicked off with an exclusive press conference attended by 40 journalists. During the press conference, a captivating presentation showcased the Roger Dubuis timepieces born from this collaboration. Hajime Sorayama himself took the stage to share his creative vision, inspirations, and the unique story behind the creation of the watch collection. He elaborated on how he integrated his artistry into the design and concept of the watches, offering insights into the fusion of mechanical precision and artistic expression.
After the press conference, a private party was held, graced by the presence of Japanese influencers and notables from the world of fashion, art, and entertainment. This exclusive gathering provided the opportunity to appreciate the watch collection up close, engage in meaningful conversations, and celebrate the success of the collaboration in a convivial atmosphere. The event's elegant ambiance was enhanced by artistic displays and interactive installations inspired by Sorayama's unique style.
Empire Entertainment Japan provided an enormous scope of work for this event including, venue search, contracts & negotiations, decor, AV, sound and lighting, casting for DJ and entertainment, catering, and logistics.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
