evian & Balmain Collaboration Launch
evian, the premium natural mineral water brand renowned for its annual limited-edition bottles in collaboration with top designers, has forged a significant partnership with Balmain, the historic fashion house in Paris. United by a shared vision of "dreaming of the future," these two brands, deeply rooted in the French heritage, have announced the release of a limited-edition glass bottle.
To commemorate this collaboration, a three day event, "Dream our future together," took place from November 24-26 at CÉ LA VI Tokyo.
The Empire team devised a strategy to enhance both brands' iconic status and the shared passion in sustainability credentials. The objective was to create engaging and shareable content for the media, influencers, and the public, fostering social buzz. This initiative aimed to cultivate a community of media and influencers to support future communications.
The launch party welcomed guests from the media and over 30 influencers. The event featured an exhibition of the "Tree of Dreams" made from the limited-edition bottles, a photo booth, and curated drinks using evian water. Attendees, all dressed in white to complement the event's theme, witnessed a tree-of-dreams light-up ceremony for the festive season. evian's management thanked attendees, and guests added to the festive spirit by sharing their dreams on evian-bottle wishing cards.
For the next two days, the “Tree of Dreams” and the wishing cards continued to be displayed in CÉ LA VI Tokyo, allowing guests to savor curated drinks and experience the innovative collaboration between two leading French brands.
The successful events received extensive media coverage and the buzz.
Empire’s comprehensive scope of work included strategy planning, PR planning, invitation management, influencer casting, creative concept development, construction, audio, visual, lighting, and overall event management.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
