A-Trak Headlines at Salon Hannam’s VIP Opening Party in Seoul
Empire had the privilege of booking and managing A-Trak as the headline DJ for the VIP opening party of Salon Hannam 2024 in Seoul, Korea. Salon Hannam 2024 is special art exhibition project by LIFEPLUS, debuting during the week of Frieze Seoul. The opening party and exhibition took place at the newly acquired Hanwha General Insurance Company Building.
The exhibition showcases a diverse range of artists including Fabrice Gygi, Oscar Tuazon, Kevin Beasley, Seth Price, Devon Turnbull, David Hertt, Harold Mendez, Rim Park, and Giopato & Coombes. Curators and galleries from around the globe were also in attendance, making the event a key moment in the international art scene.
Empire is proud to contribute to the cultural and global significance of Salon Hannam’s opening by securing top-tier talent and management. Through our efforts, we helped bring LIFEPLUS’s vision to life, complementing Frieze Seoul’s celebration of contemporary art and global creativity.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
