adidas Golf "CODECHAOS 25" Launch
Empire Japan recently produced a dynamic three-day event series to celebrate the launch of adidas’ latest golf shoe, CODECHAOS 25—an avant-garde design redefining spike-less footwear performance. The event welcomed a diverse group of media, influencers, and avid golfers from Japan and across Asia Pacific to experience the groundbreaking shoe firsthand.
Special guests, including Paula Creamer, Gareth Bale (vialive stream), and Japanese golfers Aguri Iwasaki and Haruka Morita, added star power to the celebration. Attendees were treated to a golf try-on experience at Bristol Hill Golf Club, followed by an immersive evening at Kaigan Studio, which was transformed into a futuristic CODECHAOS Laboratory. The space featured vibrant projection mapping, a hacked golf simulator, and interactive displays showcasing the shoe’s innovative design.
The event embodied adidas’ bold vision for the future of golf footwear, leaving a lasting impression on all who attended. Empire Japan is proud to have supported adidas in delivering this benchmark event series. To see more, view the event recap video here.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
