Alger's 60th Celebration Featuring St. Paul & The Broken Bones
To celebrate their 60th anniversary, Alger partnered with Empire to curate the perfect entertainment for their rooftop event in downtown NYC.
Empire secured headliner, St. Paul & The Broken Bones, whose dynamic performance brought a festival-level energy to the intimate gathering. DJ Natasha Diggs kept the atmosphere lively with her beats throughout the night. Alger CEO, Dan Chung, introduced the band with personal remarks and expressed his heartfelt gratitude to all the employees and guests for supporting Alger for 60 years.
Tasked with the difficult challenge of producing a headline performance on the 28th floor of a Manhattan skyscraper, we worked closely with its partners to design a layout and stage to accommodate the 8-piece band, rain or shine. As a result, a clear tent was installed over the course of two-days to cover the rooftop while keeping the breathtaking views unobstructed.
Some of the guests were invited to the 29th floor for a meet & greet with the band where they had the chance to hear directly from the artists about the set list and the stories behind their music.
Empire managed all aspects of talent sourcing, booking, and coordination, ensuring the evening's entertainment flowed seamlessly.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
