AMG Upfront 2024
Empire was thrilled to collaborate with Allen Media Group to present its 2024 Upfront on Wednesday, April 24 at Avra Rockefeller Center in New York City.
Byron Allen, Founder, Chairman & CEO, Allen Media Group hosted the program which showcased the Allen Media Group brand portfolio, presenting new programming and strategy for the new year, and ad sales opportunities to an audience of 200 guests of national advertisers from across the country. The program featured several of Allen Media Group’s executives and network talent including Michael Senzon, President, Digital, Allen Media Group, Jim Cantore and Stephanie Abrams, Meteorologists from the Weather Channel.
Empire worked with Allen Media Group's marketing team to produce a creative vision to modernize the upfront look & feel, as well as developed scripting and motion graphics for the on-stage presentation. Empire also provided staffing onsite for the stage management and consultation on technical production and stage design.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
