AMG Upfront
Allen Media Group turned to Empire to bring its 2024 Upfront to life—a high-impact showcase of its brand portfolio, new programming, and advertising opportunities. Hosted by Founder, Chairman & CEO Byron Allen, the event welcomed 200 national advertisers to Avra Rockefeller Center in New York City for an exclusive look at the company’s vision for the year ahead.
To elevate the Upfront experience, Empire partnered with Allen Media Group’s marketing team to craft a fresh, modern aesthetic. We developed a bold creative direction, scripting, and dynamic motion graphics to enhance the on-stage presentation. Our team also provided expert stage management, technical production consultation, and on-site staffing to ensure seamless execution.
Featuring key executives and network talent—including Michael Senzon (President, Digital, Allen Media Group) and Weather Channel meteorologists Jim Cantore and Stephanie Abrams—the program delivered a compelling, visually striking presentation that underscored Allen Media Group’s influence in the media landscape.
The result? A polished, engaging Upfront that captured the company’s innovative spirit and set the stage for another year of growth and success.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
