Cannes Lions International Festival of Creativity Multi-Day Gathering
Empire's long-standing industry partner, Awards 360, invited Empire tocollaborate on delivering a three-day, informal outdoor gathering for theprestigious transformation consultancy, COLLINS, and their guests during CannesLions 2024 in France. Set in a beautifully restored French villa, this seriesof talks was crafted as an oasis amidst the bustling Cannes Lions schedule,blending insightful conversations with live musical performances and signaturecocktails.
The events were purposefully designed to provide business leaders, marketersand creators with a space to engage in open-minded discussions while enjoyingthe stunning French Riviera. Each day of programming attracted a highlycurated, intimate audience, fostering meaningful connections.
Evenings were capped off with captivating performances by the incrediblytalented Moyses dos Santos Band, featuring guest singers provided by MikeJurkovac and the team at VAST, entertaining guests well into the night.
Empire delivered a meticulously curated experience in France, furtherexpanding our global footprint in the EMEA region. We led the event logistics,technical production, stage management, décor, and overall project management,ensuring a seamless and memorable guest experience for all attendees.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
