Cannes Lions International Festival of Creativity Multi-Day Gathering
Empire's long-standing industry partner, Awards 360, asked us to collaborate on delivering a three-day, informal outdoor gathering for the prestigious transformation consultancy, COLLINS, and their guests during Cannes Lions in France. Set in a beautifully restored French villa, this series of talks was crafted as an oasis amidst the bustling Cannes Lions schedule, blending insightful conversations with live musical performances and signature cocktails.
The events were purposefully designed to provide business leaders, marketers and creators with a space to engage in open-minded discussions while enjoying the stunning French Riviera. Each day of programming attracted a highly curated, intimate audience, fostering meaningful connections.
Evenings were capped off with captivating performances by Moyses dos Santos Band, featuring guest singers provided by Mike Jurkovac and the team at VAST, entertaining guests well into the night.
The result? We delivered a meticulously curated experience in France, further expanding our global footprint in the EMEA region. From leading event logistics, technical production, stage management, décor, and overall project management, the experience was seamless and a success.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
