Colby College’s Dare Northward
Colby College tapped Empire to produce an interactive event that brought over 350 alumni, supporters, and leaders together to showcase the liberal arts colleges accomplishments emerging from their recent Dare Northward Campaign. The evening highlighted the impact of donors on campus with custom activations that brought the spirit of Colby in Maine to NYC.
We developed the creative vision from décor, to catering, and event flow. Guests enjoyed a fireside chat exploring Colby’s future, followed by a lively after-party reception. Five immersive installations captured the college’s legacy, including a branded photo station, seasonal campus photo activation, lightbox installation, Miller Library-inspired bar, and Harold Alfond Athletics and Recreation Center Harold Alfond Athletics lounge. With LED/projection walls spotlighting the campus community and Arts at Colby, the evening brought the college’s identity to life.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
