CyberArk IMPACT24 in Nashville
CyberArk is the global leader in Identity Security, providing solutions to protect human and machine identities, secure hybrid environments, and fend off AI-driven threats. CyberArk IMPACT tackles the imperative need to share the latest advancements in identity security and brings together top experts and organizations dedicated to making the digital world safer for all. For the second year in a row, Empire partnered with CyberArk to produce IMPACT 2024.
This year's IMPACT event was hosted at the JW Marriott in Nashville, TN, where Empire and CyberArk worked together to transform the hotel conference center into an immersive brand experience. Elements included a custom-designed scenic entrance moment, an illuminated Cyber Arena (Expo Hall), and an impressive Keynote space. Additional ancillary events were hosted offsite to enrich the Nashville experience; Partner Day showcased CyberArk's goals and achievements at the Country Music Hall of Fame and Museum, and all attendees were invited to the IMPACT Soiree hosted at Luke's 32 where they could experience live country music, Nashville cuisine, and a bull-riding activation.
IMPACT kicked off on Monday evening with a Welcome Reception on the transformed outdoor Lawn of the JW Marriott with a performance by The Royal Hounds, passed hors d’oeuvres, lawn games, a tap truck, and Hattie B’s Fried Chicken, welcoming guests to Nashville. The Lawn was also home to attendee lunches, curated by the JW's hospitality team and supplemented with local Nashville food truck options.
This year's Keynote Programs kicked off on Tuesday welcoming notable speakers such as Kara Swisher, Robert Herjavec (from Shark Tank), CyberArk CEO Matt Cohen, and CyberArk Founder & Executive Chairman, Udi Mokady. LED wristbands were used as a welcome moment and to indicate that keynote presentations were set to begin. CyberArk utilized every event space at the JW hosting over 57 breakouts, 30 hands-on labs and trainings, as well as customized events for Partners and Investors.
This was Empire’s second year producing IMPACT 2024 and it was a resounding success, with attendance exceeding previous years accompanied by stellar feedback. Empire is proud to have been a part of this year's IMPACT and looks forward to continuing producing innovative and future-forward events.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
