Empire Delivers A.J. Croce for a Private Event In California
Empire delivered Nashville Legend, A.J Croce & band for a private, surprise birthday party.
The event took place at The Crosby Club in Rancho Bernardo, San Diego, an exclusive members - only venue overlooking The Crosby Club Golf Course designed by world renowned Golf Course Architect Brian Curley and one of golf’s greatest players, Fred Couples.
Surprising the intimate audience of friends and family, A.J performed a soulful mix of his legendary fathers Jim Croce’s hits including “Bad, Bad Leroy Brown'', “Operator” and “New York’s Not My Home”, and his own original music like “So Much Fun” & “Better Day”.
A born storyteller, guests got the exclusive experience of hearing first hand incredible stories of A.J’s life, and the history behind his fathers music and his legacy.
It did not take long for everyone in the crowd to get up from their seats & hit the dance floor. It truly was a night of celebration for the past & the future.
Empire was responsible for securing talent and working closely with the artist and client production and logistics teams to ensure that every detail came off flawlessly.
Empire is the world’s leading producer of headline entertainment for intimate audiences and bespoke, private concert experiences.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
