Empire Delivers a Week-Long Series of Events in Abu Dhabi, United Arab Emirates
Empire had the privilege of working on a week-long series of high-level business events in Abu Dhabi in the United Arab Emirates, hosting over 300 guests from across the globe.
In addition to meaningful business discussions, stimulating debates, networking, and immersive experiences, the series included:
- 25+ hours of programming and content showcasing over 40 speakers.
- Performances by local and international talent including and a memorable concert by a Grammy Award - winning artist.
- 5+ dinner functions ranging from an elegant poolside reception and banquet, to a breathtaking dinner at Emirates Palace to an immersive Arabian-style BBQ in the desert.
- A spectacular beach fireworks display along the Abu Dhabi shoreline
- An original, 600 drone show above the dunes of Arabian desert.
- 15+ activities for guests including F1 Car Racing, Golf, a speed boat tour of Abu Dhabi landmarks, private tours of the Sheikh Zayed Grand Mosque and Louvre as well as Hot Air Balloon Tours, Camel rides, Desert sunrise yoga, an Arabian Desert Drive, Falconry exhibition and more.
Empire provided overall project management, creative / production conceptualization, design, and execution, program & entertainment development, and guest logistics among other services.Empire is proud to deliver top tier meetings & events to many of the world’s leading corporations throughout the world.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
