Endeavor Gala: “Go Big and Go Home”
GO BIG AND GO HOME. The annual Endeavor Gala celebrated entrepreneurship with the dual themes of “Go Big” and “Go Home,” encouraging attendees to expand their ventures while investing in their communities. The event brought together over 350 members of the Endeavor network from around the globe for an inspiring evening. This marked the Empire's sixth year producing this flagship gala.
Guests were invited to GO BIG the moment they entered the space, where a larger-than-life immersive light sculpture—crafted in collaboration with ArtLab by Rise—hovered above, inspiring reflection on the power of scale and fostering connection among attendees.
Following an inspiring seated presentation, guests were invited to GO HOME and explore the immersive Endeavor Home within the after-party space. Designed with a kitchen, bedroom, office, study, wine cellar, and even a backyard, the Home featured interactive activities that showcased the diverse achievements of Endeavor entrepreneurs. Towering fabric-paneled walls formed a modern, architectural space designed to foster networking—every detail meticulously crafted to enhance both experience and engagement while dynamically shaping the environment.
Everything from curated food and beverage engagements, a photo-booth, and a even a fortune teller, the event offered firsthand look at Endeavor's diverse and innovative portfolio of entrepreneurs. Custom builds brought the concept to life, seamlessly blending aesthetics with function. Rooms featured activations from some of Endeavor’s leading entrepreneurs like Globant, Breadfast, Bartesian, Faladdin, and MIKSI, and additional activations from Endeavor's partners Artlab by Rise and Pin Drop Rum.
Empire handled full event production, from technical direction and project management to creative design and execution. We crafted immersive environments, ensured smooth sponsorship activations, and managed logistics. By combining creative vision with flawless execution, Endeavor Global created a memorable gala celebrating their mission and inspire attendees to think bigger while staying grounded.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
