Fortune Global Forum
Colin Cowie Lifestyle partnered with Empire Entertainment to produce innovative and immersive experiences for the 2024 Fortune Global Forum held at Jazz at Lincoln Center in New York City. The forum served as a pivotal gathering for global CEOs to address emerging challenges and opportunities, from AI and climate change to geopolitical risks.
Reimagining the traditional conference format, Colin Cowie Lifestyle envisioned an event that combined luxury, entertainment, and business in a way never seen before. The event featured several standout elements including a luxury check-in experience, interactive art installations by BREAKFAST Studio, and sponsored activations for the AFEELA electric vehicle and the Wuliangye speciality baijiu bar.
Day one culminated in a glamorous gala dinner where guests were greeted with Dom Pérignon, live oyster shucking and caviar, aerialists, buskers, magicians and more. Highlights from the evening included remarks from Alyson Shontell, Editor-in-Chief, Fortune, a toast from Anastasia Nyrkovskaya, CEO, Fortune, and “Music Through the Ages”— a series of live performances transporting guests through time and music history.
Empire Entertainment served as a key partner in executing this vision, offering expertise in project management, technical production, stage management, and logistical coordination. Empire Entertainment remains at the forefront of producing high-impact, immersive events that leave lasting impressions on clients, sponsors, and guests alike.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
