Gavin DeGraw Performs in Nashville
Empire brought together approximately two thousand corporate client employees at the legendary Grand Ole Opry in Nashville, Tennessee, for an evening of music with Grammy Award-winning artist Gavin DeGraw. The client desired a fun, accessible artist who could really get the crowd from all around the country up and on their feet, and Gavin DeGraw delivered.
Starting with a meet-and-greet for 25 incentive winners and a private reception with C-suite executives, DeGraw demonstrated a mastery of conversation and conviviality. Culminating in a concert featuring well over 90 minutes of hits, a selection of covers, and punctuated by DeGraw’s amusing anecdotes, the crowd left their seats behind to get right up to the stage.
Working closely with the client team, Empire delivered more than just talent—from logistics coordination and security procedures to production and stage management to ensure a smooth event for our client.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
