Hanwha LIFEPLUS NY
Hanwha, one of South Korea’s leading corporations, launched LIFEPLUS NY, an event designed to connect Korean college and graduate students from top U.S. universities. The goal was to support emerging talent and create a unique, creative experience. Hanwha partnered with Empire to bring this vision to life, blending career development with celebration.
Empire collaborated closely with Hanwha to craft a high-impact conference featuring speakers from finance, technology, and the arts. After dinner and networking, attendees moved to an after-party hosted by Jaeki Cho, social media star and founder of Righteous Eats. The night’s entertainment included a concert with AOMG artists Simon Dominic, GRAY, Loco, and LeeHi, followed by a dance party with DJ Dillon Francis.
The event successfully fused inspiration and fun, leading to an ongoing partnership with Hanwha for future innovative experiences.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
