Hanwha LIFEPLUS NY
Hanwha, one of South Korea's major corporations, launched an inaugural event in New York City called LIFEPLUS NY, which took place at Glasshouse on November 17, 2023. LIFEPLUS NY brought together Korean college and graduate students from top universities across the U.S. to support emerging talent and provide opportunities for students to develop their future careers and personal growth.
The event kicked off with a conference featuring distinguished speakers in finance, technology, and the arts. After dinner and a networking session, the attendees walked over to another designated space within the venue for the after party. The MC was social media star and founder of Righteous Eats, Jaeki Cho, who introduced the headline concert featuring four musicians from AOMG, one of Korea’s top hip-hop and R&B labels, which included Simon Dominic, GRAY, Loco, and LeeHi. Following the 2-hour concert, the event turned into a dance party with tunes provided by headline DJ Dillon Francis.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
