Hanwha LIFEPLUS NY
Hanwha Finance has returned to New York for its second year of LIFEPLUS NY. A premier annual event bringing together industry professionals and talented students from top universities, LIFEPLUS NY provides professional insight, career advice, and entertainment. This year, Hanwha Finance gathered a total of 21 speakers and 3 headline musicians and groups from South Korea with over 700 people in attendance.
During the conference portion, industry leaders and experts in finance and tech led panels discussions and keynotes lectures. A new 1:1 consulting program was implemented this year where over ten companies brought in career booths and students were able to meet with company representatives.
A new space within the venue, The Glasshouse, was revealed after the conference for dinner and networking, which was followed by an after party. Hanwha invited back Jaeki Cho, rising social media star and founder of Righteous Eats, to MC the evening. The after party was headlined by top South Korean musicians such as hiphop icons Dynamic Duo, rap star pH-1, and fusion rock artists Seodo Band.
Empire provided overall project management; production conceptualization, design, and execution; program development; and logistics for executives, speakers, and talent.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
