Immersive Art Experience for the Global Launch of Shiseido's New ULTIMUNE
To support the global launch of Shiseido’s latest skincare innovation—The New ULTIMUNE—this groundbreaking, immersive experience welcomed press, influencers, and VIP guests from around the world. The event was a poetic journey into the Origin, Essence, and Science of ULTIMUNE—expressed through immersive art, light, sound, and storytelling.
The experience opened with an installation that transformed the campaign’s key visual into three-dimensional artwork. Guests stepped into a deconstructed world of flowing Camellia petals, where the visual only fully resolved into the hero image when viewed from a precise perspective—symbolizing the harmony of beauty, resilience, and innovation that defines ULTIMUNE.
In "The Origin," our creative team led the development of an evocative digital art installation that paid tribute to the Camellia flower and its native Goto Islands. A symbol of both strength and elegance, the Camellia is reimagined as light and motion, capturing the regenerative power at the heart of the new ULTIMUNE.
In 'The Essence,' visual artist Manami Sakamoto and sound designer machìna created an immersive installation that captured ULTIMUNE’s transformative essence. Four interconnected scenes—each tied to the product—blended the Camellia extract’s purity, fragrance, texture, and timeless power, drawing visitors into a vivid, artistic journey.
In "The Science," media artist Daito Manabe and choreographer MIKIKO collaborated to depict the cellular-level innovation behind the new ULTIMUNE. Abstract, data-driven visuals merged with dynamic choreography to showcase memory T-cells defending the skin from within—turning intricate science into a stunning artistic moment.
The journey ended in 'Epilogue,' a tranquil gallery space featuring oversized campaign visuals. Guests reflected on the experience, sampling the product in a tactile, multi-sensory close that fused emotion, art, and science.
Bringing together Japan’s top creative talents for this immersive artistry—and partnering with Shiseido’s visionary team to reimagine a beauty product’s experience—proved a privilege and a breakthrough for the new ULTIMUNE launch.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
