Katy Perry Performs at a Private Event in Australia
Empire was honored to support Visy to produce an event to recognize Australia’s Food and Beverage industries in Melbourne.
The dinner featured Visy Chairman, Anthony Pratt, Australia Prime Minister Anthony Albanese, and a live performance by global pop superstar Katy Perry.
Upon arrival guests were received at registration with a warm welcome and directed to enjoy cocktails and canapes where they mingled and enjoyed an elegant, all female string quartet playing classical arrangements of modern pop songs.
After the cocktails, guests sat down for their dinner service with remarks by Anthony Pratt, Prime Minister Albanese and Victorian Premier, and Jacinta Allan.
Katy Perry took the stage following the dinner service and performed her greatest hits for an hour long performance that had everyone on their feet. She played with her full band and delighted the audience with hits like “Last Friday Night”, “Roar”, “California Gurls” and “Firework”.
Following Katy’s performance, there were closing remarks, drinks, desserts and DJ Femme a/k/a Natalie Neville spun tunes while guests took the opportunity of a meet & greet with Katy Perry.
Empire was responsible for securing Katy Perry, and managing her logistics and related technical production. Empire worked closely with Visy’s executive leadership, marketing and operations teams to plan and execute this important event.
Empire was proud and delighted to support Visy in the success of this event. Empire is a leading producer of private concert events throughout the world.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
