Longchamp "THINK PINK!" Dinner

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November 1, 2024

TRUNK(HOUSE)
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At TRUNK(HOUSE) in Tokyo’s charming Kagurazaka district, Longchamp hosted an intimate dinner event to unveil its THINK PINK! Spring 2025 collection. The setting felt like Paris wrapped in a rosy filter, where shades of pink illuminated every corner of the venue.

Dressed in the collection’s vibrant pieces, guests embraced the arrival of spring with a celebration of individuality and joyful self-expression. Highlighting Longchamp’s cherished value of craftsmanship, the evening featured a wagashi-making workshop, where participants experienced the delicate art of traditional Japanese sweets, echoing the maison’s dedication to artisanal excellence.

Paired with exquisite cuisine and thoughtful décor that blended warmth and sophistication, the one-night-only event encapsulated Longchamp’s free-spirited elegance — a memorable prelude to a bright, optimistic season.

Delivering an atmosphere of warmth and artistry we are privileged to work with Longchamp to bring this special evening to life. By weaving together refined details and cultural experiences, we helped shape an unforgettable moment that celebrated both the brand’s heritage and forward-looking spirit.

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A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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