"Longchamp University" Pop-Up
To celebrate the Spring/Summer 2024 collection, LONGCHAMP UNIVERSITY, Longchamp transformed the Tokyo Institut français du Japon into a playful, campus-inspired experience. Guests, dressed in the latest looks curated by Creative Director Sophie Delafontaine, were invited to step into a modern-day Parisian university atmosphere, complete with personal lockers, foosball in the library, and even a student ID registration booth.
The immersive venue, with fluttering campus flags and whimsical school motifs, offered visitors a moment to relive their student days, all while showcasing the newest Longchamp bags in a youthful and energetic setting.
As night fell, the excitement peaked with an electrifying DJ performance followed by a surprise dance act, where silk scarves swirled gracefully under the lights. It was a night to engage all the senses, capturing the spirit of Longchamp in an imaginative, unforgettable way.
We are honored to produce this unique celebration, helping bring Longchamp’s playful vision to life in Tokyo. Through close collaboration with the brand, we crafted a vibrant atmosphere that perfectly embodied the maison’s youthful spirit and creative energy.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
