“Watch Party by Bravo” Series
Empire partnered with Bravo to present a series of advanced screening events across the country for fans of Bravo’s popular unscripted TV shows. This multi-city event series throughout the summer and fall offered Bravo superfans exclusive and early access to screen their favorite shows, including Summer House, The Real Housewives of Orange County, The Real Housewives of Salt Lake City, and The Real Housewives of New York City.
At the heart of this partnership is Bravo's extraordinary relationship with its fans. The Watch Party by Bravo event series gave fans a chance to attend exclusive screenings of Bravo’s highly anticipated programming and interact with Bravo talent, all while being with those who share a like-minded love for Bravo. Empire Entertainment was responsible for the full scope of these events, including creative direction, event design & decor, venue coordination, technical production, and guest logistics. From Los Angeles, to Salt Lake City and New York City, Empire ensured that every aspect, from venue selection to the fan engagement moments, created a captivating atmosphere that pulled attendees into the world of Bravo.
Empire is proud to have been selected by Bravo to spearhead the launch of the Watch Party by Bravo event series, helping bring these interactive fan experiences to life and strengthening the connection between Bravo and the Bravoholics.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
