New Heights GameChangers Ball
For the 4th consecutive year, New Heights, a non-profit dedicated to sports-based youth development and education, partnered with Empire to produce their signature GameChangers Ball. The event took place at the Major R. Owens Health & Wellness Community Center in Crown Heights, Brooklyn—New Heights' own home base.
The GameChangers Ball raises crucial funds and celebrates the impact of New Heights’ programs on youth programs.This year's ball hosted 320 guests and raised a record breaking $1.5M through table tickets, donations, live actions, and auctioneer appeals to support New Heights’ youth programs and initiatives.
Empire Entertainment served as the overall event producer, overseeing every detail including:
- Transforming the basketball court into an elegant ballroom
- Conceptualizing and designing the event, including audio, lighting, stage design, floral arrangements, and managing all rentals
- Securing permits, staffing, and catering
- Producing the stage program and award ceremony
- Producing live performance by Michael Cartwright and DJ Andre Oswald
We are proud to work with non-profit organizations such as New Heights to help create moments with impact and moments that matter.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
