Pratt Industries Unveils Facility with Grammy Award-Winning Artist Performance
Pratt Industries, America's 5th largest corrugated packaging company and the world's largest privately-held 100% recycled paper and packaging company, recently unveiled its newest facility in Austell, Georgia. The Super Sheet Factory Grand Opening event celebrated this milestone, drawing over 200 political leaders, stakeholders, and clients from the greater Atlanta area.
Empire played a central role in organizing the event, including setting up a presentation space for speeches by Pratt Industries Executive Chairman, Anthony Pratt, Georgia Governor Brian Kemp, and others, while also managing the logistics for key attendees. To guarantee another successful celebration and opening, Empire secured the acclaimed 14-time Grammy-winning artist Dan Tyminski and his band.
In collaboration with Pratt Industries, Empire managed all technical, logistical, and contractual aspects of the event, contributing to a memorable kickoff of their latest endeavor.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
